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1. In 200 words or more. Explain how the promotional tools used by an airline would differ if the target audience were (a) consumers who travel for pleasure and (b) corporate travel departments that select the airlines to be used by company employees.
2. In 200 words or more. Suppose you introduced a new consumer food product and invested heavily both in national advertising (pull strategy) and in training and motivating your field salesforce to sell the product to food stores (push strategy). What kinds of feedback would you receive from both the advertising and your salesforce? How could you increase both the quality and quantity of each?
What are some of the possible software features or functionalities that thefirm should consider to achieve their IT investment objective?
As people look at their own habits and perceptions, they need to think about the experiences that have blended together to impact our cultural frame of reference
Read the case "Never Stay Here! The Power of Negative Online Reviews". Please answer the questions at the end of the case. Incorporate at least two outside sources into your answers, and properly reference them within and at the end of your paper.Cas..
Explain first mover advantage for amazon
In Godin's article, he discusses how ideas spread. Based on the logic explained in the article, describe how a product currently offered by your employer (or another organization with which you are familiar) could be improved from asking two (2) new ..
Marketing in a Complex Environment
Describe the product concept for the business. Describe the market segment of people who patronize the business (divided them into general market and specific market).
Discuss the specific advantages and disadvantages of doing ecommerce in An insecure open environment
Visit the Gallup organization's web site at www.gallup.com. What survey methods have been used by Gallup in some of the recent surveys posted at this site? Why were these survey methods selected?
Do you agree or disagree with the director's approach and resort's objective is to maximize long-term profits by attracting repeat and new customers. Should they price their services separately or bundle them? Why? Besides prices, what other factor..
Discuss briefly how these factors affect the marketplace and impact your company (these key factors should represent a variety of factors and not just one source, such as technology or changes in supply of natural resources).
Globalization presents new frontiers and challenges for labor organizations. These changes include westernized labor mindsets being introduced into foreign cultures
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