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In 200 words or more. Suppose you introduced a new consumer food product and invested heavily both in national advertising (pull strategy) and in training and motivating your field salesforce to sell the product to food stores (push strategy). What kinds of feedback would you receive from both the advertising and your salesforce? How could you increase both the quality and quantity of each?
What are the advantages and disadvantages (risks and consequences) of ambush marketing? What was Bavaria Beer hoping to achieve through its ambush marketing tactics?
Imagine that you are about to launch a social networking site that will compete with Facebook. You must provide your boss with a marketing strategy. Determine the approach you will use going to measure success. Provide a rationale for response
the final project will illustrate how family-centered programs theories and concepts support the early childhood
You should demonstrate a clear understanding of the external and internal environments of your choice. What the Macro and Micro factors are and the kinds of influences each one includes.
Considering traditional and contemporary distribution channels, and with the continuing decline of its e-book sales, how would you recommend Barnes & Noble compete with Amazon in the future? Do you think acquisition is a feasible solution for Barn..
Imagine that you are the owner of a small manufacturing company. Your company manufactures a commodity, widgets. Your widget is a clone of a nationally known widget. Design an organization motivation plan that encourages
What critical thinking issues are raised in the case? The case presents various points of view on the issue of tourism in Venice. Whose perspective(s), if any, do you agree with
Describe Knowledge about E-commerce and identify key issues regarding KM for Amazon in terms of people and technology and processes
why do services pose unique challenges to marketers? how important are customer expectations in regard to managing and
The essence of marketing worldwide is to surpass the competition in creating perceived value, which can be represented as:
Short essay very short : discuss how the political environment affects the marketing environment
Develop a multi-item scale to measure students' attitudes toward internationalization of the management curriculum. How would you assess the reliability and validity of this scale? Do some literature search in marketing journals to see how t..
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