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New and traditional media in marketing communications

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Reference no: EM131674355

Health care marketing class

For our discussion this week, I would like you to focus on the intermingling of new and traditional media in marketing communications.

  • What companies have you witnessed that have effectively combined new and traditional media together (integrated)?
  • What traditional and new media do you believe "mix well" for promotional marketing in the healthcare industry?
  • What are the potential pitfalls of integrating new and traditional media?

Reference no: EM131674355

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