Negotiating future payments from sponsorships

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What concerns should a sports organization contemplate when negotiating future payments from sponsorships or other long-term agreements? Discount rate? Interest rate? PV? Plz provide a thorough explanation.

Reference no: EM133275164

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Negotiating future payments from sponsorships : What concerns should a sports organization contemplate when negotiating future payments from sponsorships or other long-term agreements? Discount rate?
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