Necessities have strong reference group influence

Assignment Help Operation Management

Reference no: EM132108150

1. Necessities have strong reference group influence. a. True b. False

2. In voluntary exposure, customers actively seek commercials and other marketing stimuli for several reasons including purchase goals, entertainment, and information. a. True b. False

3. Motivation and ability account for individual factors for “attention” in a perceptual process. a. True b. False

4. A message presented so fast, softly or masked by other messages that one is not aware of seeing or hearing it is called a subliminal stimulus. a. True b. False

5. Cognitive interpretation is the emotional or feeling response triggered by a stimulus such as an ad. a. True b. False

6. Storage and retrieval is done through a person’s “long-term memory”. a. True b. False

7. “Short-term memory” is that portion of total memory of an individual, devoted to permanent information storage. a. True b. False

8. Classical conditioning is the process of using an established relationship between one stimulus (music) and response (pleasant feelings) to bring about the learning of the same response (pleasant feelings) to a different stimulus (the brand). a. True b. False

9. People tend to recall more with an unaided recall after more than a week of getting exposed to a magazine advertisement. a. True b. False

10. Motivation is the reason for behavior. a. True b. False

11. Hidden motives are also sometimes called as “manifest motives”. a. True b. False

Reference no: EM132108150

Questions Cloud

The traditional view of family household life cycle : The factor(s) that influence household consumption decision is? The traditional view of family household life cycle has ______ stages, according to textbook.

Excellent system for handling his regular patients : L. Winston Martin (an allergist) has an excellent system for handling his regular patients who come in just for allergy injections.

Why marketing planning is essentail : Starting with Peerspective of Marketing Planning. Why Marketing Planning is Essentail.

Best practices in important elements of their value chains : Often companies that are leaders in their industries are said to have “best practices” in important elements of their value chains.

Necessities have strong reference group influence : Necessities have strong reference group influence. Storage and retrieval is done through a person’s “long-term memory”.

The term traditional family refers to married couple : The term "traditional family" refers to a married couple and their own or adopted children living at home.

Starting with perspective of marketing planning : Starting with Perspective of Marketing Planning. Strength and Weaknesses. Why Marketing Planning is Essentail.

What is the expected time between orders : How many CDs should Big City order at a time? What is the expected time between orders?

Propose volunteer program would develop for organization : Choose an organization in healthcare and propose a volunteer program would develop for the organization that matches with it's social,

User Account

All Pages