Native advertising and content strategy

Assignment Help Operation Management

Reference no: EM132298293

1. A buyer persona:

a. Is a creative way to envision customers as real people

b. Is created differently for B2B and B2C contexts

c. Often leads to predispositions or stereotypical assumptions about the target audience

2. Native advertising:

a. Is exactly the same as native content

b. Should never be recognized by the viewer as advertising.

c. Is designed to mimic the style and content of the page on which it appears

3. How is content marketing different among B2B marketers and B2C marketers?

a. B2C marketers prioritize lead generation more than B2B marketers.

b. B2C marketers use social media content and B2B marketers don't.

c. B2C marketers prioritize retention and engagement more than B2B marketers.

4. Content strategy:

a. Does not include tracking and evaluation

b. Refers to how companies decide what marketing content to produce

c. Consists of the development and production of marketing content

d. includes how to align content to business goals and evaluate its performance

5. Which of the following can be considered to be the main difference between a leader and a manager?

a) Managers influence employees to communicate ideas and gain acceptance of such ideas

b) Leaders influence employees to communicate ideas and gain acceptance of such ideas

c) Leaders coerce employees in order to communicate ideas and gain acceptance of such ideas

d) Managers are concerned with building relationships with employers

Reference no: EM132298293

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