Already have an account? Get multiple benefits of using own account!
Login in your account..!
Remember me
Don't have an account? Create your account in less than a minutes,
Forgot password? how can I recover my password now!
Enter right registered email to receive password!
My plan should be based on a non-carbonated drink company. From the start of this course, you have accessed the Interactive Marketing Plan tool and used the step-by-step guide to complete Part C of your marketing plan. You are required to submit a marketing plan for a hypothetical product-based company. Your plan must include the company's social media strategy, and information collected from Steps 6-7 of the Interactive Marketing Plan, located in the course shell. Note: Some elements may not be covered in the Interactive Marketing Plan and will require additional research. Note: You may create and / or make all necessary assumptions needed for the completion of this assignment. Write a six to seven (6-7) page paper in which you: 1.Develop the company's branding, pricing, and distribution strategy. 2.Provide the following marketing strategy information: a.Classify the company's major competitors as inter- or intra-competitors. Categorize the competitors' major strengths and weaknesses. b.Develop the differentiation strategy in relation to the closest competitor. c.Establish whether the company's intention is to be a leader or follower within the industry. d.Assess the level of impact that the salient macro-environmental issues (e.g., legal, technological, social, and economic, etc.) and trends with which the company must contend could potentially have on the company's marketing strategy. e.Discuss the marketing research tools that you used in your marketing strategy. 3.Construct an implementation strategy for your hypothetical company in which you specify the essential activities and responsibilities. Include a timetable for completion of each component of your strategy. 4.Develop a five (5) year expansion plan that includes future profitability and market share growth. Include necessary graphs to explain your plan. 5.Specify two (2) social media and / or media tools that you would use as you develop your plan. Justify each of your chosen tools. 6.Choose two (2) performance standards, two (2) monitory methods, and two (2) financial controls that you would implement that differ from the standards that you had provided in Assignment 1. Justify your choices. 7.Assess the potential for your company's overall performance in relation to the marketing plan objectives. 8.Suggest the integrated marketing communications that are most relevant for your marketing plan. Relate each marketing communication to your company's advertising strategy. 9.Use at least five (5) academic resources that address sustainability and monitoring of effective marketing plans and determine the applicability for your hypothetical company. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not qualify as academic resources.
Explain Marketing and Advertising Technology Services and While the majority of the customers speak English
Explain Price Strategy and Channel Management Decisions and Describe the pace at which your product will move through the product life cycle and the factors that will impact its movement
Choose the product or service you would like to introduce to marketplace. It may be from the existing company or a new concept.
Explain Customer Service challenges for e-commerce and Discuss the main challenges that e-commerce organizations face in the customer services arena
Explain Marketing Mix- Price and these detailed calculations should be in an appendix and not part of the 4 pages analysis of the two products
Explain Global Marketing- key informaiton and Clearly explain the advantages and disadvantages of home vs host sources of funding for financing global projects
Explain Marketing Strategy for Green Home Buildings and can use e-business and the digital economy to launch its business
Recognise the need for integration between marketing management and other organisational management areas such as operations, finance and HR
Explain the marketing plan is essentially the strategic manipulation of the marketing mix
Explain legal and regulatory and ethical issues
How does the travel website Expedia.com handle security, confidentiality, and International issues?
Explain Competing e-Business Web Sites and define their line of business and pick the one you think is the most competitive and explain why
Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!
whatsapp: +1-415-670-9521
Phone: +1-415-670-9521
Email: [email protected]
All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd