Multiple choice questions based on marketing

Assignment Help Business Management

Reference no: EM1310431

Q1. A wholesaler who takes over the whole marketing job NATIONALLY for one or a few manufacturers is called a _________________.

merchant wholesaler
manufacturer's agent
broker
specialty wholesaler
selling agent

Q2. A good marketing manager will try to:

set the desired customer service level before trying to minimize physical distribution costs.
minimize the total cost of physical distribution.
maximize the level of customer service provided by his firm.
minimize storing time and costs.
provide customers with just-in-time delivery service.

Q3. A channel system in which the various members informally agree to cooperate with each other is called a(an) ______________ system.

contractual channel
dual distribution
traditional channel
administered channel
franchising

Q4. Considering weight, which one of the following transporting modes usually has the LOWEST cost?

Waterways
Airways
Trucks
Railroads
Pipelines

Q5. A limited-line store is to a single-line store as:

a tennis shop is to a sporting goods store.
a paint store is to a drugstore.
quality is to price.
a CD and tape storeare to a movie theater.
full service is to self-service.

Reference no: EM1310431

Questions Cloud

Reallocation of fixed costs : If a division is reporting losses, does that necessarily mean that it must be closed? Was the reallocation of the fixed costs across divisions unethical?

Demand curve if both in home construction : A new law requires that all construction workers in your area belong to a labor union. Will this shift the labor supply curve, demand curve if both in home construction.

Breach of security : A company has the resource XYZ. If there exist a breach of security, company may face a fine of $100,000 and pay other $20,000 in order to clean up the breach.

Rewards and punishments for behaviors : The concept of operant conditioning based on the notion which the environment gives rewards and punishments for behaviors.

Multiple choice questions based on marketing : Multiple choice questions based on marketing.

Compute the marginal propensity to save for this economy : Illustrate what is the level of consumption at the equilibrium level of income. Compute the marginal propensity to save for this economy.

Effect of full cost-variable cost transfer pricing method : Examine the effect of both full-cost and variable-cost transfer pricing methods on Phipps' cash flows by using a spreadsheet program such as Excel.

Outcome goal orientation : He doesn't realize that his outcome goal orientation, which had served him well at lower levels of competition where he could more simply win, is now leading to lower confidence, self-doubts and less motivation.

Suggested that the best way to control medical costs : Some economists have suggested that the best way to control medical costs is to remove the profit incentive for health care providers, particularly hospitals.

User Account

All Pages