Multi-channels to communicate with their consumers

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Reference no: EM132167387

Given the demographic shift and the rapid development of Internet technology, healthcare marketers must learn how to use multi-channels to communicate with their consumers.

Develop a proposal to help the organization of your choice integrate online and offline media to reach out to their consumers.

Proposal must consist of the following:

Section 1: Description of products and services your organization offers to its customers. (50 words)

(Your organization can be your current or previous employer or any health care organization of your interest. Discuss the organization's products and services)

Section 2: Description of the current promotion practices and strategies used in the organization of your choice. (125 + words)

(You are expected to show the actual promotion materials used by the organization of your choice.)

Section 3: Analysis of the current promotion practices and strategies, including their strengths and potential challenges (125 + words)

Section 4: Description of what can be integrated into the promotion practices/strategies of this organization. (250 words)

Section 5: Description of how your organization can benefit from an integrated marketing promotion. (250 words)

Reference no: EM132167387

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