Reference no: EM132852562 , Length: word count:1000

MRKT20052 Marketing Management and Digital Communications - Central Queensland University

Assessment - Portfolio article analysis

Assessment task:

For this assessment, each student will be analysing two news articles for tutorial discussion and submission on two separate weeks (3 & 5). The emphasis is on identifying the marketing implications for the events or incidents described in the article. Students are required to choose ONE of the news articles (from the list below) that focuses on one of the United Nations Sustainable Development Goals (UNSDGs) and write marketing implications of the news. The first two tutorial weeks are designed to discuss how to analyse the sample news articles that focuses on UNSDGs. Specific questions that students need to answer include:

(1) Which of the UNSDGs does the new article relate to?

(2) Who are the important stakeholders?

(3) What potential marketing issues can be identified from the article?

(4) How would you respond to these issues and why?

For the last question students are required to include minimum of 5 references for each submission.

This is an individual assessment with a maximum word limit of 1000 for each article analysis. Only references used in text should be included in your reference list. The references should consist of published academic and research papers and textbooks in the write-up to support key points. Ensure that your references are relevant to the issues discussed. Referencing should follow the APA style.

List of articles for assessment 1a (available in the unit's Moodle page):

- Loving Fraser to death
- Sex in the Citi: intern intake favours women

List of articles for assessment 1b (available in the unit's Moodle page):

- Forrest: racism hits Indigenous business growth
- Bush faces life-or-death dash to the city

- Identification of the appropriate UNSDG from the article
- Identifying the important stakeholders

- Reflective analysis (i.e. identifying potential marketing issues and response to these issues)
- Writing style (i.e. spelling, grammar, etc.)
- Referencing

Attachment:- Portfolio article analysis.rar