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MRKT20052 Marketing Management and Digital Communications - Central Queensland University
Assessment: Portfolio article analysis
Assessment task:
For this assessment, each student will be analysing two news articles for tutorial discussion and submission on two separate weeks (3 & 5). The emphasis is on identifying the marketing implications for the events or incidents described in the article.
Students are required to choose ONE of the news articles (from the list below) that focuses on one of the United Nations Sustainable Development Goals (UNSDGs) and write marketing implications of the news. The first two tutorial weeks are designed to discuss how to analyse the sample news articles that focuses on UNSDGs. Specific questions that students need to answer include:(1) Which of the UNSDGs does the new article relate to?(2) Who are the important stakeholders?(3) What potential marketing issues can be identified from the article?(4) How would you respond to these issues and why?For the last question students are required to include minimum of 5 references for each submission. This is an individual assessment with a maximum word limit of 1000 for each article analysis.Only references used in text should be included in your reference list. The references should consist of published academic and research papers and textbooks in the write-up to support key points. Ensure that your references are relevant to the issues discussed. Referencing should follow the APA style.
List of articles for assessment 1a• Take online diagnoses with a large pinch of salt• The man helping future-proof the city• Climate change unseen in environmental laws
List of articles for assessment 1b (available in the unit's Moodle page)• Digital health innovators face funds shortfall• Flux on track to fill gap in younger generations' financial literacy• Pet Power
Attachment:- Portfolio article analysis.rar
I want this assignment perfectly and made this assignment by experts. This is less than 1000 word
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