Motrin has received backlash from mommy blogger

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Reference no: EM132274000

Many Brands like J&J uses social media to advertise their product. Motrin has received backlash from mommy blogger in one of their recent ads. Their social media has responded in regard to this communication crisis. For this recent crisis, write a strategy memo and identify the problem, solution, and outcomes with the following questions: How should J&J responds to the crisis? What audience should the company reach reach out to? what members should engage the audience?. what does the company offer to those who were offended? How does J&J track the success of its response? 2 pages maximum.

Reference no: EM132274000

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