Most efficient way to increase sales with lower risk

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Reference no: EM1348735

"Trust may be the most efficient way to increase sales with lower risk. Trust increases the speed of transactions, which equates to results."

Are there countries where reputation/"saving face" is very important such that you would trust the customer? In other countries, how long would it take for you to "trust" the customer, if ever? Would it be after the first transaction?

Reference no: EM1348735

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