More manufacturers are using new technologies to move

Assignment Help Marketing Management

Reference no: EM13451851

Question 1

More manufacturers are using new technologies to move toward "mass customization" in their product offerings. Have you seen a similar move among marketers?

Question 2

Many companies offer free samples as part of a promotional campaign. This approach extends beyond the grocery store or retail outlet into large organizations like universities. Can you identify any products or services that are provided to students or faculty at your school as part of a promotional campaign?

Homework

In addition to preparing the discussion questions, find a relevant article in a Journal or Newspaper relating to the issue of customer focus or Customer Relationship building for discussion on the forum. The discussion will consider:

a) Why is this article relevant to the topic?

b) Can any of the marketing related theory from this chapter be related to the article?

c) What can be learned from this?

Reference no: EM13451851

Questions Cloud

Recognize which ethical theory best fit the decision-making : write a 700- to 1400-word essay examining five ethical decisions you made recently. do not feel pressured to disclose

Manufacturing and distributing simple wooden toys for : manufacturing and distributing simple wooden toys for children that you sell to small boutiques on terms of payment in

Write down the impacts of government and market : according to the law of demand if price increases quantity demanded of a good or service will decrease or vice versa.

What may be the five key pieces of information that you : 1.what are some of the potential hazards a company might face by relying too heavily on distributors retailers or other

More manufacturers are using new technologies to move : question 1more manufacturers are using new technologies to move toward mass customization in their product offerings.

Assume that residents of greenland play golf incessantly in : suppose that the residents of greenland play golf incessantly. in fact golf is the only thing that they spend their

Veronica company allocates overhead costs to jobs on basis : veronica company allocates overhead costs to jobs on the basis of direct labor-hours. its estimated average monthly

For many organizations relationship marketing is more : question 1the internet has allowed many companies to shift sales support for small accounts to e-commerce sites and

Compute the overhead rate set at the beginning of the year : ipx is a specialized packaging company that packages other manufacturers products. other manufacturers ship their

User Account

All Pages