Moore electronic sells automated lighting for airport runway

Assignment Help Marketing Management

Reference no: EM131261943

Moore Electronics sells automated lighting for airport runways. The government of an Eastern European country has offered Moore a contract to provide equipment for the 15 major airports in the country. The official in charge of awarding the contract, however, is demanding a 5 percent kickback. He told Moore to build this into the contract price so that there would be no cost to Moore. Without the kickback, Moore loses the contract. Such kickbacks are considered a normal way of doing business in this country.

Questions

1. What should Moore do?

2. Review the Foreign Corrupt Practices Act online at www.usdoj.gov/ criminal/ fraud/fcpa/. Write a brief paragraph on what this statute contains that relates to Moore's dilemma. Some American executives think this law causes American corporations to suffer a competitive disadvantage. Do you agree? Why or why not?

Reference no: EM131261943

Questions Cloud

Create a presentation toward achievement of civil rights : Go into your community with a camera and gather evidence to create a Microsoft PowerPoint presentation of progress made toward the achievement of civil rights of these and other groups in society.

Why do these values differ so greatly from nation to nation : Why do these values differ so greatly from nation to nation? How would this factor into the idea of cultural distance? Do you believe it would be ethical to do business in one of the more traditionally corrupt nations, such as Russia or Nigeria?

Select a half dozen or so countries : Select a half-dozen or so countries with which you are unfamiliar, and research basic geographic information about them.

Reflect on the traditional forms of architecture : Reflect on the traditional forms of architecture and assess how they contribute to what you observe, feel, think and do in these spaces.

Moore electronic sells automated lighting for airport runway : Write a brief paragraph on what this statute contains that relates to Moore's dilemma. Some American executives think this law causes American corporations to suffer a competitive disadvantage. Do you agree? Why or why not?

How can marketers use sensory marketing to their advantage : Please do some research on sensory marketing and explain what it is. Based on what you have learned so far in class, how can marketers use sensory marketing to their advantage? Please provide two examples of companies that have used sensory market..

Create a luminance histogram : In this activity, you will create a \"luminance (grey) histogram\" for a picture # chosen by the user. A luminance histogram is created by counting how many # pixels are there for each level of luminance and then by drawing a chart (typically # a ..

Describe the way the sample was offered to the public : Describe the way the sample was offered to the public. Explain whether you purchased the product due to the coupon or sample and why. Finally state your evaluation of the product's promotion through sampling and coupons.

How should your company enter the global marketplace : Assume your company is or will be marketing globally. How should your company enter the global marketplace? How will international issues affect your firm?

User Account

All Pages