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BP Cola must decide how much money to allocate for new soda and traditional soda advertising over the coming year. The advertising budget is $10,000,000. Because BP wants to push its new sodas, at least one-half of the advertising budget is to be devoted to new soda advertising. However, at least $2,000,000 is to be spent on its traditional sodas. BP estimates that each dollar spent on traditional sodas will translate into 100 cans sold, whereas, because of the harder sell needed for new products, each dollar spent on new sodas will translate into 50 cans sold.
To attract new customers BP has lowered its profit margin on new sodas to 2 cents per can as compared to 4 cents per can for traditional sodas. How should BP allocate its advertising budget if it wants to maximize its profits while selling at least 750 million cans?
Explain how you would determine appropriate objectives and trade-o for this project and how might you employ a weighting method to assist with this task. How might use of swot analysis play a role. What role might benchmarking play.
Is Gerard's promise enforceable despite the lack of consideration.
Evaluate the structure of an organization of your choosing. Provide an organization chart for the top three or four levels of the organization. Another thing to note here is that, while the structures of smaller organizations will be more easily eval..
1. What sources of capital should be included when you estimate Harry Davis's weighted average cost of capital (WACC)? 2. Should the component costs be figured on a before-tax or an after-tax basis?
What kind of structure does a bank have? Why does the company use this kind of structure? Provide a brief account of the advantages/disadvantages associated with this structure for your organization.
A framework for leading positive change was established several months ago in a pizza restaurant. The metrics they used were (1) The elapsed time to make the pizza, and (2) Customer satisfaction with the time elapsed to make the pizza. How effective ..
The customer loyalty model consists of four components: 1) business performance, 2) global perceptions, 3) loyalty behaviors, and 4) financial outcomes. Explain each of these components and give an example on each. I need clear, straightforward and n..
The following table describes the revenue per machine; outsource cost per frame and consumption for each frame if made internally.
Discuss current management practices and principles used in the current global business environment. Summarize the opportunities and risks of doing business in foreign countries.
A lesson plan often includes some sort of reading assignment. For this exercise, identify at least two sources from the CSU Online Library that you would have your attendees read for the training. Please format each source using APA style.
calculate the start and finish times for each activity and determine the minimum number of weeks for completing the project. find the critical set of activities for the project.
When searching for sources it is helpful to develop a system of organization. One of the most commonly used methods of organizing sources is to keep an annotated bibliography. Create your own annotated bibliography with the sources you are using for ..
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