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Modes of transportation available in host market

Assignment Help Marketing Management
Reference no: EM133169127

This assignment is based on FENTY BEAUTY PRODUCTS.

1. Channel Mix

Create a channel distribution plan to effectively reach customers in the host market. Items to consider in your discussion include the following.

Exporting

Retailing

Intermediaries

2. Channel Management

Analyze the factors influencing materials handling, inventory location, inventory control, order processing, and modes of transportation available in the host market. Items to consider in your discussion include the following.

Materials handling

Inventory location and control

Order processing

Transportation alternatives

Supply chain management

3. Integrated Marketing Communications

Evaluate how the executional frameworks for advertising programs are adapted to international marketing, and create an IMC plan for the host country. Items to consider for your plan include the following.

Push versus pull strategy

Advertising, including traditional, alternative, and culturally based

Consumer and trade promotions

Public relations

Reference no: EM133169127

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