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MKT4217 Contemporary Issues in Marketing Assignment

Assignment Help Marketing Management
Reference no: EM132936263 , Length: 3000 Words

MKT4217 Contemporary Issues in Marketing - University of Hertfordshire

Assignment - The Transformation of The Way of Doing Business

Learning Outcome 1: Evaluate theoretical frameworks that underpin research

Learning Outcome 2: Critically examine alternative research methodologies

Learning Outcome 3: Research and critically analyse selected key contemporary issues in the field of marketing

Learning Outcome 4: Analyse the different theoretical frameworks that underpin research and inform alternative research methodologies

Learning Outcome 5: Apply their advanced research skills to the field of marketing and reflect on the outcome

Learning Outcome 6: Analyse views on the specific contemporary issues identified, synthesise and communicate their own views appropriately

Assignment Brief

The evolution of the digital marketing and the network operating technologies, the growth of the web accessibility, have eased the access of companies to a vast information network about potential clients and suppliers. Business has become the most important activity from the network, many companies trying to build strategies of network usage that can generate a maximum of profit growth.

Online advertising, also known as online marketing, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. Voice and visual search have reached a key point of growth in 2020. Globally, half (47%) of online consumers have used either feature in the past month, according to data from Global Web Index.

1.) Analyse on how marketers can transform from offline to online business. Identify TWO (2) of the technological change that marketers can implement

2.) Discuss on TWO (2) successful marketing campaign focusing on gender roles

3.) Identify ONE (1) controversial message in any advertisement. It can be offline or online advertising. Discuss on the unethical marketing communication and suggest on how to resolve this issue.

Attachment:- Contemporary Issues in Marketing.rar

Reference no: EM132936263

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