Mixed and matched marketing communications

Assignment Help Operation Management

Reference no: EM132268151

Discuss and explain

a- Pick a brand and gather all its marketing communication materials. How effectively have they “mixed and matched” marketing communications (advertising and promotion, interactive marketing, events and experiences, and mobile marketing)? Have they capitalized on the strengths of different media and compensated for their weaknesses at the same time? How explicitly have they integrated their communication program?

b. Choose a popular event. Who sponsors it? How are they building brand equity with their sponsorship? Are they integrating the sponsorship with other marketing communications?

c. Identifying brands that have appeared in movies or television shows. Discuss why the particular movies or shows were chosen and what the likely effect of the placement was on consumers.

Reference no: EM132268151

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