Reference no: EM133102405

In the social media marketing planning cycle, setting goals is done by pinpointing the location, behavior, tastes, and needs of the target audience and conducting a competitive analysis to determine an organization's strengths and weaknesses and the opportunities and threats in the environment. By performing these appraisals, marketers can then choose the social media goals that satisfy the unmet needs of consumers, capitalize on the strengths of the company, seize opportunities, while minimizing organizational weaknesses and external threats, such as those from competitors, advances in technology, industry trends, and general economic conditions.

Assume that you are setting social media marketing goals for Trader Joe's. Pick one social media marketing goal for Trader Joe's and explain what you would do to help accomplish this goal.