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Assignment:
Responsible Travel
Responsible Travel (RT) was launched in April 2001, with backing from Anita Roddick (founder of The Body Shop). It is the first and largest business promoting and selling responsible and eco-travel globally. RT likes to get the inside track on places, to discover travel secrets away from tourist crowds. It has found specialists who know places intimately to run the tours and help you to 'travel like a local'. RT wants to ensure the places its customers travel to remain special and unspoiled by tourism.
RT bases its entire operation on a socially and ecologically sustainable model that aims to help reinvent the tourism industry for the long-term benefit of local people, the environment, travelers, and the tourism industry. The entire premise of RT's business is to market and distribute more responsible holidays, thereby creating more jobs for local people, greater income for local people, and increased benefits for conservation, whilst at the same time minimizing negative impacts on local environments and cultures.
A. Explain two ways Responsible Travel can manage its operations in a socially sustainable way.
B. Analyze two benefits Responsible Travel might derive from operating in a socially sustainable way.
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Mountain Man Brewing, a family owned business where Chris Prangel, the son of the president joins. Due to increase in the preference for light beer drinkers, Chris Prangel wants to introduce light beer version in Mountain Man. An analysis into the la..
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