Reference no: EM131250124

"Congratulations, your company recently launched a new advertising campaign worth over a million dollars in a new foreign market. Orders are pouring in for your product which is extremely popular and in high demand. However, you have a problem. You just received notice that a Customs officer, while performing a routine inspection, revealed there is no evidence that your product meets the country's safety standards and cannot be released for sale until compliance is demonstrated. Your engineering department reviewed the issue and believes it could take several months to perform the necessary testing to demonstrate your product is compliant. To make matters worse, your biggest competitor, Alibaba, just released a copy-cat product that resembles your product but is less expensive and inferior quality. What actions would you take to resolve the problem?"