Millennium a multi-million dollar brand

Assignment Help Marketing Management

Reference no: EM132468827

1. What is the main reason for KS&DL to introduce the luxury Millennium soap? What are the branding implications? Discuss brand extension, line extension and vertical extension possibilities for KS&DL and Mysore Sandal and how the launch of Millennium may help in the extension strategy.

2. What should the launch plan for Millennium be? What would you recommend as the proposed target market, positioning and distribution strategy for this product?

3. Can KS&DL make Millennium a multi-million dollar brand? What would the company need to do to make this happen?

Reference no: EM132468827

Questions Cloud

Compare your current thinking to the definition : Compare your current thinking to the definition you wrote in week one. In what ways has your personal definition of art expanded or changed over the course of.

What is the unit sales price for break-even point : What is the unit sales price at which these companies will have the same break-even point in terms of unit sales? Company X and Company Y sells the same product

Discuss in what ways artists and their subjects are similar : Discuss in what ways artists and their subjects or themes of art are similar across time and culture. What exchange takes place when one culture influences.

What was the margin of safety in units : Using Caesars' occupancy rate, what was the margin of safety in units before the renovation? What is margin of safety in units if Las Vegas hotel occupancy rate

Millennium a multi-million dollar brand : Can KS&DL make Millennium a multi-million dollar brand? What would the company need to do to make this happen?

Dealing with dealer demands : Read the case "Bolster Electronics: Dealing with Dealer Demands" addressing the following:

What are examples of shifting perceptions of the human form : Think about the idealized bodies represented in contemporary visual culture. What are examples of shifting perceptions of the human form in contemporary society

Track the progress of kaiser marketing programs : Moving forward, which marketing metrics should be used to track the progress of Kaiser's marketing programs, given the organization's business and marketing

What are the four key aspects of eylf : What are the four key aspects of assessment in the context of EYLF? The Early Years Learning Framework (ELYF) includes 'Assessment for Learning'

User Account

All Pages