Reference no: EM133015285
QUESTION 1
"Daimler AG is maintaining its course in the midst of challenging economic conditions and continuing to invest in the key technologies of the future to successfully shape the transformation."
Consider this statement and the information presented in the article. Discuss the importance of environmental analysis to organisations such as Daimler. Perform a detailed analysis of the macro-environmental forces that have an impact on the business of Daimler.
QUESTION 2
Consider the current situation that Daimler is operating in. Discuss the key success factors required in the industry.
QUESTION 3
"Daimler's future will be sustainably fascinating, sustainably climate-neutral and last but not least, sustainably profitable. In view of an ever-faster changing world, we must change at a faster pace. We need a lane change towards decarbonization. That's the direction we're headed in and we're following insistently," says Ola Källenius, Chairman of the Board of Management of Daimler AG and Mercedes-Benz AG, in his speech to shareholders.
Consider the extract above from the article. Discuss the impact of this statement on the corporate citizenship of Daimler.
QUESTION 4
Keeping the article in mind, discuss the generic strategy pursued by Daimler.
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