Micro marketing targeting strategy

Assignment Help Operation Management

Reference no: EM132302041

Kim's Kayak Tours located in Northern Wisconsin provides multiple tours(routes) including kayak, safety equipment,transportation to and from waterways,kayaking instructions/training and a guide for each tour.Kim knows that she can tailor her service and marketing message to the schedules and interests of multiple audiences.Identify at least 3 market segments Kim could target?What segmentation bases did you use?How will Kim evaluate the attractiveness of each segment? Would you advise Kim to adopt an undifferentiated, differentiated, concentrated or micro marketing targeting strategy? why?

Identify at least 3 possible market segments Kim could target?

Reference no: EM132302041

Questions Cloud

How do policies aid strategy implementation : How do policies aid strategy implementation? Illustrate your answer. What should the consequences be for resume falsification?

Prepare a letter of advice regarding his residency status : ACC 304 Taxation Law - Tax Practice Assignment, Kaplan Business School, Australia. Prepare a letter of advice regarding his residency status

Identify and plan the meeting of your financial needs : Identify and plan the meeting of your financial needs at the following stages of your life:

Create a genogram and an ecomap : SWK777 - Children, Youth and Families: Challenges, Critique and Change - University of the Sunshine Coast - Apply reflective practice on personal beliefs

Micro marketing targeting strategy : Would you advise Kim to adopt an undifferentiated, differentiated, concentrated or micro marketing targeting strategy? why?

Discuss applicability of american developmental psychology : Post your thoughts about the applicability of American/Western developmental psychology to Non-Western countries and cultures. Explain why it is important.

Communication is essential in every aspect of life : Communication is essential in every aspect of life. To research career paths and potential positions, network, and share your skills,

Explain about use of stable isotopes in forensic analysis : Read an article about the use of stable isotopes in forensic analysis for law-enforcement purposes. You may read one of the suggested articles, below.

What are the two main approaches to comparative management : What are the two main approaches to comparative management?

User Account

All Pages