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Prepare a 15- to 20-slide Microsoft PowerPoint presentation illustrating your promotional strategy.
Compile the information presented in your previous papers and include the following in a Microsoft PowerPoint presentation:
• Your promotional strategy for your product or service, including how you will use at least three of the following elements:
o Advertisingo Public relationso Digital marketing, including social mediao Sales promotiono Direct marketingo Event marketingo Outdoor
• An initial budget for your plan - prepare a pie chart showing the dollars/percentages budgeted for each included marketing activity for the first year, and provide justification for your choices.
• The evaluation and control methods you will use to measure the success of your plan.
The role of vertical integration in channel design. Your analysis of whether vertical integration will be valuable to Afterschool Depot. Your recommendation regarding whether the company should plan to utilize vertical integration
Higher NPV when the interest rate is 0%
Explain Marketing Theory and Technology and What challenges and opportunities have globalization brought upon marketing
Define the five promotional tools and discuss factors that must be considered in shaping the overall promotional mix. Additionally, illustrate how promotional activity is integrated to achieve marketing objectives.
1024x768 Normal 0 false false false EN-US X-NONE X-NONE Challenges in ma..
Choose any business website of your choice. Analyze the business model for your chosen site. What business model is your site using
Explain the role that customer service may have played in the past success of the store using the following terms: brand parity, brand equity, product positioning, perceptual mapping, and product differentiation.
Analyze the data from a retailing perspective, using each country's population data to justify your assertions. For example, how would a retailer react to data that suggests a very young or a very old population
1. If you had been an executive with Nestlé, would you have changed your marketing approach after the boycotts began? 2. Did Nestlé suffer long-term damage because of its third world marketing techniques? 3. How could a marketing plan address the con..
Section - Promotion Mix/ Personal Selling & Global Markets, You will create a complete Marketing Plan by the end of the course
The governor of Michigan believes that the state can improve the state's crime rate if the state can reduce the college debt carried by its citizens and if they can increase the percent of the population covered by health insurance
Competitive Positioning Strategy of Amway
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