Method of communication for marketing purposes

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Reference no: EM132306715

In this digital age, it seems as though there are always new methods of communicating. For example, more companies are beginning to use live streaming in their marketing communications. Other companies are using cutting-edge technology, such as virtual or augmented reality. Part of a marketer's responsibility is to identify new methods to effectively reach the target audience. Marketers should also understand the benefits and risks associated with using a particular communication method.

Conduct Internet research to find an example of a company that has used a new or cutting-edge digital method of communicating with their target audience. Share the example in your post (e.g., video link or embed, screen shot).

Assess whether or not the digital marketing example you shared was effective and discuss your thoughts, including why you believe the example was or wasn't effective.

Discuss the benefits and risks of using this method of communication for marketing purposes.

Reference no: EM132306715

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