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You were recently promoted to Vice President of Marketing for the pharmaceutical company that makes Humira, a medicine that treats various autoimmune diseases. It is an expensive, patent-protected medicine that is not always covered by insurance. To further increase market share in this category, your top priorities are to persuade and inform doctors of the benefits of Humira, and to provide incentives for customers to purchase the product if their doctor prescribes it. You know that doctors often need to have specific questions answered before they’ll prescribe more of a certain medicine. Which of the following promotion mixes best accomplishes these goals?
a. Spend 75% of marketing budget on PR and 25% on advertising.
b. Spend 75% of marketing budget on PR and 25% on sales promotion.
c. Spend 75% of marketing budget on personal selling and 25% on sales promotion.
d. Spend 75% of marketing budget on personal selling and 25% on PR.
e. Spend 75% of marketing budget on advertising and 25% on PR.
Specifications are 15.0 to 15.2 centimeters. A three sigma cushion is set at each end to minimize the risk of output outside of the specifications. How many shafts can the process turn out before tool replacement becomes necessary?
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If you believe that urine testing in some form might be acceptable, write down the outlines of sound testing program. Who should be tested? Employees? Job applicants? Should there be random testing? Should people in all job categories be tested?
The Central Valve Company sells industrial valves and fluid control devices. One of Central's most popular valves is the Western, which has an annual demand of 2,500 units.
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A california auto club reengineers customer service. describe the customer service process at CSAA
What sales would you predict for the first quarter of next year? Quarter relatives are SR1 = 1.10, SR2 = .99, SR3 = .90, and SR4 =1.01.
What are the advantages of Variable Costing and the Contribution Approach? Explain each and provide examples. Absorption Costing meets the requirement Matching Principal; explain how and compare this concept to Variable Costing. In what ways does man..
The marketing mix and customs of an innovation-oriented firm include all of the following except:
What are the downfalls and benefits of social networking? In what ways are indirect ties as powerful and important as direct ties
What is the total inventory in department B (store 3, process 3, store 4, and process 4
Discuss some of the key aspects to developing successful process and systems development projects. Your response should be at least 200 words in length. You are required to use at least your textbook as source material for your response.
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