Media strategy and advertising

Assignment Help Marketing Management

Reference no: EM13723428

Media Strategy and Advertising

Review the readings and lectures for this week.

Create the first part of the Advertising portion of the Marketing Communications Plan using the business and information presented in the Case Study. Meet the following requirements:

In 200-300 words, explain the creative media strategy that will be used for the plan for television, direct marketing, magazine, newspaper, and/or other media discussed this week. Choose at least two media.
Provide a rough sketch, blueprint (use ClipArt), or detailed explanation of the premise of the ads. (pdf files will be accepted)
Using feedback, update and make changes to the previous section of the plan.
Please adhere to the Publication Manual of the American Psychological Association, (6th ed., 2nd printing) when writing and submitting assignments and papers.
Submit the assignment to the DropBox.

Grading Criteria Assignments Maximum Points
Meets or exceeds established assignment criteria 40
Demonstrates an understanding of lesson concepts 20
Clearly presents well-reasoned ideas and concepts 30
Uses proper mechanics, punctuation, sentence structure, spelling, and APA style 10
Total 100

Reference no: EM13723428

Questions Cloud

Assignment on applied managerial decision making : Company W is testing a sales software. Its sales force of 500 people is divided into four regions: Northeast, Southeast, Central, and West. Each sales person is expected to sell the same amount of products. During the last 3 months, only half of t..

Importance of stability-predictability in our legal system : How would you explain the importance of stability and predictability in our legal system in the context of the recent problems in the financial services industry (e.g. "sub-prime mortgages", Bernie Madoff)?

Ocial media and its influence on consumer behaviour : 1. Social media and its influence on Consumer Behaviour. 2. Consumer Behaviour and in-store decision making.3. Brand communities.

Write a paragraph on prince practitioner and tacit knowledge : describe/define the item by giving an example from the course, and 2) discuss its importance to the history of technology. Prince Practitioner, Tacit Knowledge and Technology Transfer

Media strategy and advertising : Create the first part of the Advertising portion of the Marketing Communications Plan using the business and information presented in the Case Study. Meet the following requirements:In 200-300 words, explain the creative media strategy that will..

Johnson controls capital investmentsâ : Visit the Website of Johnson Controls Inc., located at http://www.johnsoncontrols.com, and review its 2012 financial forecasts. You can also find useful financial information about the company in this report titled, "2011 Business and Sustai..

Compute the number of units : a.Compute the number of units that must be sold to earn a profit of $80,000. b.Compute the number of units that must be sold if advertising costs rise by $12,000 and a targeted

Most valuable in hotel/resort management : Explain the use of the balance sheet,income statement and statement of cash flow in resort operations. Which of these do you perceive as being the most valuable in hotel/resort management ? Explain your reasoning

User Account

All Pages