Solution-Media program to build consumer engagement

Media program to build consumer engagement

Assignment Help Marketing Management

Reference no: EM131320977

Please help with the following question and provide a detailed and explanatory answer:

"Suppose that Samsung wants to create a social media program to build consumer engagement around a new line of smartphones. Using the 4Es (Excitement, Education, Experience and Engagement) framework, explain (with examples) how Samsung could build this program."

Reference no: EM131320977

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Media program to build consumer engagement

Reference no: EM131320977

Reference no: EM131320977

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