Me too positioning work as effective positioning strategy

Assignment Help Operation Management

Reference no: EM132300688

1. In general, which basis of segmentation is used most often by companies?

Usage rate

Psychographic

Benefits sought

Socioeconomic

Demographic

2. Why doesn't “me too” positioning work as an effective positioning strategy?

Competitors may have a lower cost structure.

Competitors are just too difficult to copy.

Customers do not want consistency.

Imitation is the sincerest form of flattery.

It does not give consumers a reason to change.

3. Marketing managers are always looking for new ways to segment a market in order to:

Make their current targeting more effective.

Identify new opportunities.

Make their current positioning more effective.

Launch a flanking attack on competitors.

4. What is product positioning?

A careful analysis of cross tabulations.

Geopgrahic segmentation, often within major metropolitan areas.

The place a product occupies in the minds of consumers.

Shelf locations in mass retailers, grocery, and department stores.

The process to determine how to assign consumers into groups.

5. From a Marketing point of view, which basis of segmentation is most effective?

Demographic

Usage rate

Psychographic

Socioeconomic

Benefits sought

Reference no: EM132300688

Questions Cloud

In the context of successful persuasion : In the context of successful persuasion, which of the following will be an ineffective practice? In today's business world, persuasion is a necessary skill

Given the strategic role of physical evidence in services : Given the strategic role of physical evidence in services, what factors should college focus on(or change)in each of the 4 major roles?

Discuss the pros and cons of organizational changes : Resistance to change is often viewed negatively. Discuss the pros and cons of organizational changes.

Create incentive plan with your coworkers : Your task is to create an incentive plan with your coworkers and district manager to resolve these issues.

Me too positioning work as effective positioning strategy : Why doesn't “me too” positioning work as an effective positioning strategy? What is product positioning?

How the current functional structure operates : Discuss ways in which you can improve how the current functional structure operates so that it speeds website development.

Stages of the consumer buying behavior process : What are the stages of the consumer buying behavior process? List them and define what consumer goes through at each stage.

Describe and include resource on stress management : For this discussion, there will be three major elements. First, describe and include a resource on stress management.

Pinewood furniture company produces chairs and tables : The Pinewood Furniture Company produces chairs and tables from two resources----labor and wood.

User Account

All Pages