McDonalds operates through business model

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Question

McDonald's operates through a business model in which individuals can buy the rights to set up a McDonald storefront and sell the company's food. In return, these individuals must pay a lump sum fee at the beginning of the contract and a percentage of revenues every month. The owners of the stores have to offer a menu approved by the company's headquarters and also maintain consistent customer service as expected in its flagship locations. Which of the following alternatives to integration does this best illustrate?

crowdsourcing strategic alliance credit rationing franchising joint venture bootstrapping

Reference no: EM134045032

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