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MBA 560 Marketing and Strategy Assignment Problem

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Reference no: EM132382201 , Length: word count:1000

MBA 560 - Marketing and Strategy Assignment - Co-Branding a Product, Southern New Hampshire University, USA

1) Develop a product or service through co-branding of the West Paw, Inc.

2) Define the features and benefits.

3) Create a positioning statement or value proposition.

4) Determine the branding (Individual or Family).

5) Expand on the choice of distribution.

  • What direct and indirect competitors pose the biggest threat to your product/service?
  • What competitive advantages and disadvantages do these competitors have?

Note - Need 1000 words and It should be about West Paw' INC.

Reference no: EM132382201

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