Mazda beefed up the model with heavier shocks and a faster

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Mazda's Miata convertible originally drew the most interest from women between the ages of 35-55. In order to interest more potential customers in the roadster, Mazda beefed up the model with heavier shocks and a faster engine, and then emphasized performance in its advertising. This is an example of creating a new product by ____________.

A. Product development strategy

B. Repositioning

C. Market diversification strategy

D. The development of a new product line

Reference no: EM13391634

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