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Match up hypothesis

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Please locate two examples in advertising (print or media) of someone 1. Someone who has good credibility for the product he/she endorses and 2. Someone who has bad credibility for the product he/she endorses. Please print/bring in a copy of these. Reflect: Using the advertisements you selected, explain why you believe these persons have good/bad credibility regarding their product. Explain how this person demonstrates the primary dimensions of credibility (trustworthiness, expertise and goodwill). For the person who has bad credibility, provide an alternative endorser who you believe has better ethos with the product. In other words, who would you choose to uphold the "Match Up Hypothesis."

Reference no: EM131483291

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