Marketing value in having database with customer information

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What is the marketing value in having a database with customer information? How can this data be used to create relationships with customers? Provide an example of a company you believe is using customer data well in their marketing efforts.

Reference no: EM131666999

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Marketing value in having database with customer information : What is the marketing value in having a database with customer information? How can this data be used to create relationships with customers?

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