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Consider an organization of interest to you. This might be a church, a club, a service organization, a sports organization, a company that you would like to work for, or simply an organization that you admire or want to understand better. This should not be a company with whom you are currently employed. It would be helpful if the organization you choose has a website that describes it and its products in some detail.
Based on your own understanding of this organization, assess the extent to which it follows the philosophy behind the marketing concept and new-era orientation. What specific observations or findings led you to draw your conclusions?
What type of marketing value does this organization create for customers? What marketing mix (product, price, distribution, and communication) decisions has it made to create this value?
Describe two ethical and/or social issues that affect this organization. What, if anything, does this organization do to respond to or address these issues? What else could it do to be more socially or ethically responsible?
With reference to Strategy Capsule 3.1, use the five forces framework to explain why profitability has been so high in the US market for smokeless tobacco. Do you think this profitability is sustainable? Why? or Why not?
Describe two challenges commonly encountered when implementing PHM (population health management) approaches.
Describe how Chick-fil-A's timeline to new grilled chicken followed the four-step control process outlined in the chapter. The goal of Chick-fil-A's new chicken items is to improve the company's image for healthful food. How can the company use clan ..
Choose a matrix from those found in the text and list in bullet points this matrix' 3 advantages and 3 disadvantages. How do you compare and contrast this matrix of choice to Boston Consulting Group (BCG)? Bullet points 3 for each
Imagine that you are hired to manage an underperforming department of a business. Upon assessing day to day operations for a period of time, you observe that there appears to be a good deal of confusion in the department. The problems run the gamut f..
Identify important customer attributes (CAs) and engineering characteristics (ECs) of your product. List them.
One of the suggested advantages of an unrelated diversification strategy is that it
Calculate the daily production quantities and sequences from the following monthly requirements for product models A, B, C. Assume the month has 20 production days.
Doctors' and Dentists' offices frequently schedule patient visits at regularly spaced intervals. What problems can this create? Can you suggest an alternative approach to reduce these problems? Under what circumstances would regularly spaced appointm..
Compute the takt time for a service system that intended to perform a standardized service.
Discuss the advantages and limitations of using the Internet as a means of internal communication within a global organization.
Please provide an example of ERP systems, specifically Supply Chain Management (SCM), and Customer Relationship Management (CRM).
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