Marketing-value capture-value communication-value delivery

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Reference no: EM131638183

MARKETING: Nonfinancial GOALS for Macy's (Goals Must address central marketing situation facing Macy's:Appeal to style seeking millennials(Male consumers) due to the increase in online shopping):

1) Value Creation (Goal needs to state what you hope to achieve as well as address the Central marketing situation facing Macy's. Need specific #s & percentages)

2) Value Capture (Goal needs to state what you hope to achieve as well as address the Central marketing situation facing Macy's. Need specific #s & percentages)

3) Value Delivery (Goal needs to state what you hope to achieve as well as address the Central marketing situation facing Macy's. Need specific #s & percentages)

4) Value Communication (Goal needs to state what you hope to achieve as well as address the Central marketing situation facing Macy's. Need specific #s & percentages)

Reference no: EM131638183

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