Marketing to improve customer satisfaction and loyalty

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Reference no: EM132221255

1. How have companies, like Pandora, used marketing to improve customer satisfaction and loyalty?

2. If a new product has a radically cheaper technology and an anticipated small market share, then will the modern view of selling price or the tradition view of selling price be more optimistic about profits? Why?

3. What is an opinion leader? Provide one example.?

Reference no: EM132221255

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