Marketing to be fundamentally different from product market

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Service Marketing versus Product Marketing

Marketers who specialize in health care services often consider service marketing to be fundamentally different from product marketing. Marketers who specialize in health care products take exception to this claim; they believe that the fundamentals of marketing are largely applicable to both services and products. Analyze both sides and this argument, and then select and support a position.

Reference no: EM13836845

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