Marketing strategy that will allow aboca succeed

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Despite great opportunities offered by the US market to Aboca, the inherent risks and challenges of entering the US market pose an enormous threat to Massimo Mercanti, the son of the founder of Aboca S.S. Analyze these challenges and advise to Massimo Mercanti on how to take advantage of the US enormous market and also selecting a marketing strategy that will allow Aboca succeed.

Reference no: EM132100391

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