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1. You are the new marketing manager for a firm that produces a line of athletic shoes to be targeted to the college student subculture. In your memo to your boss, list some product attributes that might appeal to this subculture, the steps in your customers' purchase process, and recommend some marketing strategies that can influence their decision.
Trout and Ries suggest six questions that will help you to develop the positioning strategy of a company. With these six questions as a guide, walk through an example of McDonald's and their attempt to create a healthy food choice.
Define and explain the McDonald's key strategic objectives.
How have retail trends affected consumer behavior? How have consumers affected the retail industry? Which carries more influence over the other? Why?
Explain how you would use m-commerce concepts and elements of e-commerce to meet your objective.
discuss its significance to the hiring also employee development aspects of human resource management.
When analyzing stakeholder approaches to ethical dilemmas, it's not uncommon for issues and stakeholders to be interrelated. Typically, these issues are "hot" issues.
Create a SWOT analysis Define a strategic management plan, using SWOT analysis
Using the objectives below discuss how those objectives apply to Abercrombie & Fitch or any Fashion industry. How has it struggled or succeeded relative to those objectives.
Discuss the four factors that contributed to the collapse of centrally planned economies.
A key element in the leader's choice of style is their expectations about how others will respond to them.
Personal ethics is valuable in making positive decisions. In many conditions we see that younger generations' decisions are harming them due to few moral values. Through normative ethics we discover what makes our actions right or wrong.
Equate the following training methods: simulations, presentations, case studies and discussions. Determine which training technique you believe to be the most effective and explain why.
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