Marketing segmentation-consumer needs gap

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1. What marketing segmentation actually represents is a "consumer needs gap". How would you best describe a needs gap by an example? If marketers know what needs gaps are, then why are they allowed to exist? Describe a "positioning map" and how it is used by marketers and how it would be used to eliminate a needs gap?

2. Do you feel major hospitals should be the hub of health care in a community? If not do you think communities are better served by meetings peoples health care needs through a pyramid of specialized facilities or a network or smaller hospitals?

3. Describe 2 strategic planning design tools. Explain how those tools can be used to design a compensation and rewards program.

Reference no: EM132273227

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