Reference no: EM131251562

Marketing Research Statistics

Exercise Questions

Exercise Question 1:

A local car dealer is attempting to determine which premium will draw the most visitors to its showroom. An individual who visits the showroom and takes a test ride is given a premium with no obligation. The dealer chose four premiums and offered each for one week. The results are as follows:

Week	Premium	Total Given Out
1	Four-foot metal stepladder	425
2	$50 savings bond	610
3	Dinner for four at a local steakhouse	510
4	Six pink flamingos plus an outdoor thermometer	705

1(a): Please identify the research question (one sentence).

Here are some examples of the research question:

How/why A is related to B?

Does A cause/equal/bigger/smaller/explain than B?

Whether A is equal/bigger/smaller than B?

1(b) Please generate the appropriate hypothesis

H0:

Ha:

1(c): Find the appropriate statistical test, compute the test statistics. Please give detailed calculation procedures.

1(d): Based on your computed test statistics, draw your conclusions

Question 2

A child psychologist observed 8-year-old children behind a one-way mirror to determine how long they would play with a toy medical kit. The company that designed the toy was attempting to determine whether to give the kit a masculine or feminine orientation. The length of time (in minutes) the children played with the kits are shown below. Calculate the value of t and recommend to management whether the kit should have a male or female orientation.

Sex	Time played with toy medical kit
Boys	31	12	41	34	63	7	67	67	25	73	36	41	15
Girls	26	38	20	32	16	45	9	9	16	26	81	20	5

2(a): Please identify the research question (one sentence).

Here are some examples of the research question:

How/why A is related to B?

Does A cause/equal/bigger/smaller/explain than B?

Whether A is equal/bigger/smaller than B?

2(b) Please generate the appropriate hypothesis

H0:

Ha:

2(c): Find the appropriate statistical test, compute the test statistics. Please give detailed calculation procedures.

2(d): Based on your computed test statistics, draw your conclusions

Question 3: Provide the reasons that you choose the specific test statistics for each of the two questions. For example, if you choose t test, explain why t test is the appropriate test for a particular question.