Marketing research objective questions

Assignment Help Business Management

Reference no: EM1310514

Q1.In general if primary research does not have an effect on management decisions

A. it is exploratory

B. it is unobtrusive

C. it is descriptive

D. it should not be done

E. costs should be cut as much as possible

Q2. Which of the following is not true about the research process?

A. It is a systematic, planned approach

B. It ensures that the stages of the research project will be independent of each other

C. It guides the project from conception to the final analysis and presentation of results

D. It creates a consistency between the research design and the research purpose

E. All of these are true

Q3. Sources of information to develop hypotheses include:

A. previous research

B. exploratory research specifically designed to come up with a hypothesis

C. different academic fields, such as psychology, sociology, and marketing

D. a manager's past experience

E. all of these

Reference no: EM1310514

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