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In pairs you are required to submit a marketing proposal that will form the basis of the marketing plan for this subject. You are provided with a briefing on the operations of the global company "Enterprise rent-a-car" in the the Marketing kit folder . Your major assessment task is to create a Marketing Plan for this company's new Australian business to be set up in Brisbane, Queensland from the material provided. For this first assessment task, you will provide a written proposal outline that shows your understanding of the material presented and outlines the steps you will take to gather information for the development of the plan. This should include a brief review of available academic and industry material. Note: Wikipedia is neither a recognised academic nor industry source! Your proposal should include the following: · Introduction: the nature of the product/service and the need for formal marketing planning. · A brief background of the relationship between the organisation and the industry context. Who are the main current and / or likely future competitors? Consider the macro environment, significant influences and issues relating to sustainability. · Description of service and/or product. What is the current or proposed competitive advantage? · Briefly describe the target market - that is the consumer group(s) who will be the potential target(s).· Brief description and justification of how the product or service will deliver customer value to the target market (s). · Recommendations to senior management as to the steps that will be taken to develop a full marketing plan.· List of references. You will be provided with feedback on your proposal, together with suggestions regarding useful resources.
show effective communication to retain employeesif your organization decided it had to reduce compensation levels to be
Analyze key elements of training and development geared toward improving the performance of the specific small business for which you are consulting.
find out whether or not Walt Disney's line-up reflects a strategy of related diversification, unrelated diversification, or a combination of related and unrelated.
Analysis between organizational structure and process manage Show the analysis between organizational structure and process management within the lodging industry.
Information related to the presentation and disclosure of items within the financial statement and disclosure of all significant deficiencies in internal control.
What would you say would be ways that no matter what role that you play in an NPO would display leadership
When we consider how quickly we find out what is happening in Iraq and the rest of the world, we really have no excuse for being ignorant of the world and what is happening in it.
training evaluation design and collection methodsconsider you have been asked to design a program intended to train
Describe the impact of a happy employee
Anthony writes a check payable to bearer as well as then signed his name. Presume further that Kendra had transferred the check without endorsement to Dannielle and that Dannielle then negotiated the check to Isabel by special endorsement
what is succession planning in an organization?what is succession planning in an organization? what has been your
Successfully Funding Your Business Venture
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