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Part 1 Tasks (Week 1-4)
It is time to put your marketing plan together based on the research that you have done through Weeks 1-4 (Part 1 tasks). Review the draft of your marketing plan from your assignments, and expand on any sections that need additional detail. This week, you will create a draft PowerPoint that combines the work that you have done previously with 2 new components. The Week 5 Individual Project will build on that draft by incorporating any Discussion Board 4 peer review comments, Individual Project 4 instructor comments, and 2 new sections (Part 2 Tasks).
This draft should include all of the previously introduced sections plus the additional section that is mentioned below regarding metrics. This presentation should be done in a professionally yet appealing way. It should incorporate a theme and the proper supporting graphics (charts, tables, etc.), and it should focus on achieving the bank's long-term goals as well as your specific objectives. This presentation should be considered as a real-life situation where you are presenting to the bank president and senior management in an attempt for them to approve your recommended strategy. In some ways, you are marketing your marketing plan, so focus on the strong points, especially how your plan will achieve the bank's long-term strategic goals and your specific marketing objectives. The bank president is giving you the opportunity to practice before you present to the entire board in the final presentation.
The assignment contains the following 12 sections:
Part 1
Components of the marketing plan include the following:
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