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Marketing Plan For Pantai Medical Centre

Assignment Help Marketing Management
Reference no: EM133027884 , Length: word count: 1250 words

Assignment - Marketing Plan

Company - PANTAI MEDICAL CENTRE

Product or service - GERIATRIC CARE

You have to work with 4 to 5 members in a group. The student is required to choose a company (PANTAI MEDICAL CENTRE) and select a "new" product or service (GERIATRIC CARE) being introduced by this company.

Discuss in detail the following elements of the marketing plan.

1) Executive Summary (350 words)

2) Company Description

3) Mission and Goals

4) Core Competencies

5) Situation Analysis (600 words)

6) Competitors

7) The Target Market

8) The Marketing Mix

9) Budget, Schedule, and Monitoring

10) Conclusion (300 words)

11) References

Note - Need are three parts for the company and product selected - 1) Executive Summary, 5) Situation Analysis, and 10) Conclusion. Total (350+600+300 = 1250 words) required + references with in-text citations.

Reference no: EM133027884

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