Marketing performance through creative-innovative tactics

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1. Develop a brief marketing plan for the event of your choice. Make sure to identify the competitive advantages, target market(s), strategies, tactics, budgets, schedule and evaluation methodologies. Describe how you will increase your marketing performance through creative and innovative tactics.

2. William is analyzing his financials and determining a budget for promotional activities for his company. He has data from last year’s budget, past financial statements, projections for next year’s budget as well as a general idea of what the competition spent last year.  How should he determine the new budget and what concerns should he be aware of during the process?

3. You have been offered an expensive gift from a vendor in exchange for your business. Is there any situation or circumstance in which it would be acceptable to accept this gift? How do you know this? How will you get the information? How will you make the decision?

Reference no: EM132224862

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