Marketing overemphasizes materialism is assumption

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Reference no: EM132210561

1. Underlying the criticism that marketing overemphasizes materialism is the assumption that

A. people cannot control their spending

B. materialism is wrong

C. bankruptcy is easy to obtain

D. credit cards and debt is bad for society

2. When faced with the criticism that marketing violates a consumer’s right to privacy, marketers’ typical response is that

A. collecting information about consumers is legal

B. they are not interested in a single individual but groups of people who have similar interests and characteristics

C. consumers have already given the information out, they are just collecting what has already been given by the consumer

D. they are protected by the first amendment to the constitution

3. Companies not satisfied with the ruling of the full FTC Commission can appeal the case to the U.S. Court of Appeals and even to the U.S. Supreme Court.

False

True

Reference no: EM132210561

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